Doomscrolling and the Dopamine Loop: How Endless Scrolling Is Rewiring ...
Sep 13, 2025It turns out, social media taps directly into the brain's reward system, the same system activated by food, novelty, or praise. Each like, tag, or fresh post sparks a tiny surge ofdopamine, the brain's "feel-good" chemical. Over time, this repeated stimulation creates a feedbackloop: the brain starts craving more, and our ability to disengage gets weaker. Researchers call this adopamine...
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